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Video game hype is part of the marketing of a game or system.

Publishers can do several things:

  • have daily or regular updates on their website (e.g. Super Smash Bros. Brawl had a website called the Dojo which revealed new moves for the game.)
  • Viral marketing
  • Cryptic messages or series of images on the developer's website. Blizzard tends to do this before a new game's announcement.
  • a short teaser trailer just to let gamers know the game is in development. Sometimes no further media footage is shown for more than a year (Final Fantasy XIII).

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