Michael Pachter
From Video Game Sales Wiki
Michael Pachter is a high-profile gaming research analyst for Wedbush Morgan Securities. Officially, he provides coverage of the Entertainment Software Publishing and Retail sector. His analysis and predictions generally follow with fervent discussion on message boards.
Michael holds an M.B.A. from the Anderson School at the University of California at Los Angeles, a juris doctor from Pepperdine University, an LL.M. in Taxation from the University of Florida, and a bachelor's in Political Science from California State University, Northridge.
In several articles and podcasts, Pachter argues that while his monthly predictions may be off, his yearly forecasts are usually accurate because of his ability to anticipate price cuts and market changes.
In a April 2008 podcast, he stated it's more important to make a profit despite being second or third in the video game industry.
- "I don't understand why Microsoft has to be first. It is part of their DNA, but they really don't need to be first if they're profitable. To finish first and lose a few hundred million dollars a year is a bad idea. To finish third and make a few hundred million dollars a year is a good idea."[1]
