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NPD 2008 sales figures

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See also: NPD Seventh generation and 2008 in video games

NPD sales figures for 2008. For lifetime to date sales figures, see NPD Seventh generation.

2008 video game industry

  • Video game industry: $21.33 billion ($22b including PC games[1])
  • Video Games Hardware: $7.81 billion
  • Video Games Software: $10.96 billion
  • Video Game Accessories: $662 million
  • PC games: $701 million[2]
  • Total: $22.031 billion [1]

NPD 2008 console sales figures

See also: NPD Seventh generation and Seventh generation (worldwide)
NPD 2008 hardware sales

2008 U.S. hardware sales

Npd yearly sales

NPD Yearly hardware sales figures

The key story for 2008 was the increased competition between the PlayStation 3 and the Xbox 360. Starting in January, the PS3 outsold the Xbox 360 by ~40k units. However, Microsoft said they misjudged demand and struggled to produce supply until late February.[3] For the entire year, the PS3 outsold the 360 five out of the twelve months, with two more months within 5k of each other. However, the Xbox 360 scored the pivotal holiday months in November and December. Overall, the PS3 experienced substantial growth from 2007. The Wii and Nintendo DS were the top two sellers. Wii, still suffering from supply issues, shifted record-breaking units month after month. The 803,000 October sales mark was a record for a non-holiday month and November's 2 million was that month's largest total. Over 31 games sold over one million copies in 2008.[4]

For the first half of 2008, revenue was at $8.3 billion, up from $6.1 billion for the same period in 2007 and $4.3 billion in 2006.[5] Annually, the industry in 2008 reached $21.33B, including $7.81B in hardware, $10.96B in software, and $2.57B in accessories.[6] "While industry growth has not continued at the blistering pace we saw during the second and third quarters, December's 9% increase over last December brings the year in 19% ahead of last year, and sets a new record for total industry sales." (Anita Frazier) The top 20 SKUs accounted for 18% of the total unit sales for 2008. For the Wii, the top ten 2008 SKUs, which includes Wii Fit, Mario Kart Wii and other Nintendo-developed games, accounted for 44 percent of the sales, leaving the other 422 available Wii games to compete for the remaining 56% piece.[7] Xbox 360 and original Xbox games accounted for 19% of US software sales in 2008. 49% were for a Nintendo system (Wii/DS/GBA).[8] Including PC gaming with $701 million (retail sales), the industry reached $22 billion in revenue in 2008.[9]

See also: NPD 2007 in review
Console 1st half of 2008 2nd half of 2008 2008 total sales
Consoles
Wii 3,483,000 6,668,000 10,151,000
Xbox 360 1,341,000 3,394,400 4,735,400
PlayStation 3 1,608,100 1,936,800 3,544,900
PlayStation 2 1,277,700 1,224,600 2,502,300
Handhelds
Nintendo DS 3,187,000 6,764,100 9,951,100
PSP 1,482,500 2,347,100 3,829,600
                  Wii        X360      PS3       PS2        NDS        PSP    
January 2008      274,000    230,000   269,000   264,000    251,000    230,000
February 2008     432,000    254,600   280,800   351,800    587,600    243,100
March 2008        721,000    262,000   257,000   216,000    698,000    297,000
April 2008        714,200    188,000   187,100   124,400    414,800    192,700
May 2008          675,100    186,600   208,700   132,700    452,600    182,300
June 2008         666,700    219,800   405,500   188,800    783,000    337,400
July 2008         555,000    205,000   225,000   155,000    608,000    222,000
August 2008       453,000    195,200   185,400   144,100    518,300    253,000
September 2008    667,000    347,200   232,400   173,500    536,800    238,100
October 2008      803,000    371,000   190,000   136,000    491,000    193,000
November 2008   2,040,000    836,000   378,000   206,000  1,570,000    421,000
December 2008   2,150,000  1,440,000   726,000   410,000  3,040,000  1,020,000

Total          10,151,000  4,735,400 3,544,900 2,502,300  9,951,100  3,829,600

Months

NPD 2008 software sales

Calendar year

source source (Single SKU)

  1. Wii Play w/ remote - Wii – Nintendo – 5.28 million
  2. Mario Kart Wii w/ wheel – Wii – Nintendo – 5.00 million
  3. Wii Fit w/ balance board – Wii – Nintendo – 4.53 million
  4. Super Smash Bros. Brawl - Wii – Nintendo – 4.17 million
  5. Grand Theft Auto IV - Xbox 360 – Take-Two – 3.29 million*
  6. Call of Duty: World at War - Xbox 360 – Activision – 2.75 million*
  7. Gears of War 2 - Xbox 360 – Microsoft – 2.31 million*
  8. Grand Theft Auto IV - PS3 – Take-Two – 1.89 million*
  9. Madden NFL 09 - Xbox 360 – Electronic Arts – 1.87 million*
  10. Mario Kart - DS – Nintendo – 1.65 million
  11. Call of Duty 4: Modern Warfare - Xbox 360 - Activision
  12. New Super Mario Bros. - DS - Nintendo
  13. Guitar Hero III: Legends of Rock - Wii - Activision
  14. Guitar Hero World Tour - Wii - Activision
  15. Link's Crossbow Training - Wii - Activision
  16. Mario Party - DS - Nintendo
  17. Guitar Hero On Tour - DS - Activision
  18. Fable II - Xbox 360 - Microsoft
  19. Mario and Sonic: Olympic Games - DS - Sega
  20. Madden NFL 09 - PS3 - Electronic Arts


Top 10 games by revenue (source)
  1. Rock Band – Multiple Platforms
  2. Wii Fit – Wii
  3. Guitar Hero World Tour – Multiple Platforms
  4. Grand Theft Auto IV – Multiple Platforms
  5. Guitar Hero III: Legends of Rock – Multiple Platforms
  6. Mario Kart – Wii
  7. Madden NFL 09 – Multiple Platforms
  8. Wii Play w/ Remote – Wii
  9. Call of Duty: World at War – Multiple Platforms
  10. Super Smash Brothers: Brawl – Wii
Top 5 games (multiple SKUs combined)

(source)

  1. Wii Play - 5.28m
  2. Madden NFL 09 - 5.25m
  3. Grand Theft Auto IV - 5.22m
  4. Mario Kart w/ Wheel - 5.0m
  5. Call of Duty: World at War - 4.63m

August update

NPD released an update in for sales through August with the top 5 selling games of 2008 at that point (not including collector's editions or bundles). PS3 has one first party (Gran Turismo 5P) and 4 third-party, cross-platform games. Nintendo, in contrast, has 4 first-party games and 1 third party (Guitar Hero). Four of them contain an accessory and Wii Fit and GH are priced higher than the typical $50 pricepoint. Call of Duty 4 and Guitar Hero III are the only games on the list released in 2007.

Xbox 360 (all of 2008)[2]
  1. Grand Theft Auto IV
  2. Call of Duty: World at War
  3. Rock Band
  4. Gears of War 2
  5. Madden NFL 09
  6. Guitar Hero III: Legends of Rock
  7. Fable II
  8. Rock Band 2
  9. Left 4 Dead
  10. Tom Clancy's Rainbow Six: Vegas 2
PlayStation 3 (up to August)
  1. Grand Theft Auto IV
  2. Metal Gear Solid 4: Guns of the Patriots
  3. Call of Duty 4: Modern Warfare
  4. Madden NFL 09
  5. Gran Turismo 5: Prologue
Wii (up to August)
  1. Super Smash Bros. Brawl: over 3.2 million
  2. Mario Kart Wii: 2.7 million
  3. Wii Play: 2.5 million
  4. Wii Fit: 1.8 million
  5. Guitar Hero III: About 1.3 million

See also

Charts

References

External links



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