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NPD August 2008

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August 2008 NPD sales data coverage: August 3 - August 30, 2008. Released on September 11.

Nintendo DS showed continued dominance shifting over 518,000 copies and Wii slowed down a bit with 453,000 units. The PS3 managed 185,400 hardware units. In a bit of a surprise, the Xbox 360 jumped over the PS3 this month, outselling Sony's console by about 10,000 units. The effect of this month's price cut on Xbox 360 sales won't be seen until NPD September 2008. The PSP was the only one that showed growth over NPD July 2008's figures.

This month's NPD report had Madden take 3 spots, with Xbox 360's edition at #1, PS3's version at #2 and the All-Play for Wii disappointingly at #9. Peter Moore recently called Wii "inhospitable" for third-party publishers.[1] Despite such low launch numbers, the Wii version has historically had better legs.[2] Too Human by Silicon Knights earned a #8 spot with 168,000 thousand copies sold.

Anita Frazier quotes:

"Madden NFL '09 was the top-selling game of the month, and launched with 2.3 million units out of retail doors in it's first month, besting last year's '08 title by 2%. Year after year, the industry can count on the Madden release to bring folks into stores during the relatively lazy days of late summer"

"Year-to-date, Grand Theft Auto IV remains the top-selling game at 4.8 million units sold in the U.S. through August"

Notable releasesEdit

  • Madden NFL 2009 (PS3, Wii, X360)
  • Too Human (X360)
  • Brothers in Arms: Hell's Highway
  • Tiger Woods PGA Tour 09

Hardware sales figuresEdit

Top 10 software salesEdit

  1. Madden NFL 09 (X360) - 1.0m
  2. Madden NFL 09 (PS3) - 643K
  3. Madden NFL 09 (PS2) - 424.5K
  4. Wii Fit (Wii) - 394.9K
  5. Mario Kart (Wii) - 328.7K
  6. Wii Play w/remote (Wii) - 200.2K
  7. Soul Calibur IV (X360) -174K
  8. Too Human (X360) -168.2K
  9. Madden NFL 09 (Wii) - 115.8K
  10. Guitar Hero: On Tour (NDS) - 111.2K

Video game revenuesEdit

  • Total sales: $1.08 billion
  • Hardware sales: $394.53 million
  • Software sales: $550.67 million

AnalysisEdit

NPD spin: Nintendo, Microsoft, Sony spin

External linksEdit



Prev: NPD July 2008 NPD sales data Next: NPD September 2008

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