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NPD March 2008

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Sales-trends-march-08
source: Geoff Ebersol
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Aggregate-hw-march-081
source: Geoff Ebersol
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NPD for March 2008, March 2008 was a 5 week month. (March 2 - April 5)

  • 721,000 for Wii, possibly a record for a single month in a non-holiday, non-launch month.

According to analyst, Pachter: "Except for Decembers, the sales figure for March was the second highest level ever achieved. This is important enough to say again: March 2008 sales exceeded every month’s level in U.S. history except for the last 10 Decembers and except for November 2007."[1]

Revenues and salesEdit

  • Total Video Games $1.7B 57%
  • Video Games Hardware $551.3M 46%
  • Video Games Software $945.6M 63%
  • Video Game Accessories $220M 58%

Hardware salesEdit

  • Wii - 721K
  • Nintendo DS - 698K
  • PlayStation Portable - 297K
  • Xbox 360 - 262K
  • PlayStation 3 - 257K
  • PlayStation 2 - 216K

Software salesEdit

  1. Super Smash Bros. Brawl (Wii) - 2.7 million
  2. Tom Clancy's Rainbow Six Vegas 2 (Xbox 360) - 752.3K*
  3. Army of Two (Xbox 360) - 606.1K
  4. Wii Play w/ remote (Wii) - 409.8K
  5. God of War: Chains of Olympus (PSP) - 340.5K
  6. Crisis Core: Final Fantasy VII (PSP) - 301.6K
  7. Guitar Hero III: Legends of Rock (Wii) - 264.1K
  8. Major League Baseball 2K8 (Xbox 360) - 237.1K
  9. Call of Duty 4: Modern Warfare (Xbox 360) - 237K*
  10. Army of Two (PS3) - 224.9K
  11. MLB 08 The Show (PS3) - [155K-224K]
  12. Mario and Sonic (NDS) - [155K-224K]
  13. Mario Party (NDS) - [155K-224K]
  14. Guitar Hero III (PS2) - [155K-224K]
  15. MLB'08:THE SHOW (PS2) - [155K-224K]
  16. Tom Clancy's Rainbow Six: Vegas 2 (PS3) - 154.7K
  17. Carnival Games (Wii) - [122K-154K]
  18. New Super Mario Bros (NDS) - [122K-154K]
  19. Game Party (Wii) - [122K-154K]
  20. Naruto Ninja 3 (PS2) - [122K-154K]

Other sales figuresEdit

Some more software numbers from simExchange

  • [360 Guitar Hero III] = 121.2K
  • [360 Lost Odyssey] = 65K
  • [NDS FFCC: Rings of Fate] = 67.3K
  • [PS3 Hot Shots Golf 5] = 36.2K
  • [PS3 Rainbow Six Vegas 2] = 154.7K
  • PS3 Guitar Hero III = [25K-91K]

Some more numbers from IGN:

  • Call of Duty 4 PS3+360 = 390k
  • Rock Band PS3+360 = 300k
  • Guitar Hero 3 All versions = 631k
  • MLB 2K8 All versions = 415k

Rough LTDs:

  • 360 CALL OF DUTY 4: MODERN WARFARE: ~3.9 million
  • 360 LOST ODYSSEY: ~270K
  • WII GUITAR HERO III: ~2 million

LTDs: (US only)

  • 360: 9.899.956
  • Wii: 8.796.959
  • PS3: 4.050.286
  • PS2: 41.900.000
  • NDS: ~19.1 million
  • PSP: ~11.3 million
  • Wii Play: 5.110.757
  • SSBB: 2.700.000
  • GHIII: 1.984.100
  • COD IV: 3.899.504

Software Top 10 totals. (units sold)

  • Wii 3,373,900
  • 360 1,832,500
  • PS3 224,900

AnalysisEdit

NPD spin: Nintendo, Sony, Microsoft response

AnalysisEdit



Prev: NPD February 2008 NPD sales data Next: NPD April 2008
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