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Pokémon is a media franchise owned by Nintendo, created in 1995 and debuted in 1996. It is the highest-grossing entertainment media franchise of all time, having earned $60 billion in revenue, surpassing Star Wars.

In terms of software sales, Pokemon is the second best-selling game franchise, having sold over 295.44 million software units as of March 2017,[n 1] behind only Mario. In addition, Pokemon Go is the most-downloaded mobile game, with 752 million downloads.[3] Pokémon Trading Card Game has also sold over 23.6 billion cards,[4] making it the second best-selling trading card game, after Yu-Gi-Oh![5]

Sales figures

Releases with more than one million sold units:

Main series

Year Platform Titles Sales
(millions)
Ref Revenue
(million US$)
(no inflation)
Ref Revenue
(million US$)
(with inflation)
1996 First generation 59.52 2384 3640
1996 GB Pokémon Red/Green/Blue 31.38 [6] 1271 [n 2] 1941
1998 GB Pokémon Yellow 14.64 [6] 454 [n 3] 667
2004 GBA Pokémon FireRed & LeafGreen 12 [6] 640 [n 4] 812
2016 3DS (VC) Pokémon Red/Green/Blue/Yellow 1.5 [7] 19 [n 5] 19
1999 Second generation 42.21 1990 2861
1999 GBC Pokémon Gold & Silver 23.1 [6] 1016 [n 6] 1461
2000 GBC Pokémon Crystal 6.39 [6] 211 [n 7] 293
2009 DS Pokémon HeartGold & SoulSilver 12.72 [8] 763 [n 8] 852
2002 Third generation 36.28 1646 2192
2002 GBA Pokémon Ruby & Sapphire 16.22 [6] 689 [n 9] 917
2004 GBA Pokémon Emerald 6.32 [6] 256 [n 10] 325
2014 3DS Pokémon Omega Ruby & Alpha Sapphire 13.74 [2] 701 [n 11] 709
2006 Fourth generation 25.27 1134 1347
2006 DS Pokémon Diamond & Pearl 17.67 [8] 762 [n 12] 905
2008 DS Pokémon Platinum 7.6 [6] 372 [n 13] 414
2010 Fifth generation 24.16 1194 1311
2010 DS Pokémon Black and White 15.64 [8] 759 [n 14] 834
2012 DS Pokémon Black 2 and White 2 8.52 [6] 435 [n 15] 454
2013 Sixth generation 16.11 950 977
2013 3DS Pokémon X and Y 16.11 [2] 950 [n 16] 977
2016 Seventh generation 15.44 826 826
2016 3DS Pokémon Sun and Moon 15.44 [2] 826 [n 17] 826
Main series total 218.08 10124 15460

Spinoffs

Year Platform Title Sales
(millions)
Ref
1999 Pokémon Pinball series 6.68
1999 GB Pokémon Pinball 5.31 [6]
2003 GBA Pokémon Pinball: Ruby & Sapphire 1.37 [6]
1999 Pokémon Stadium series 9.95
1999 N64 Pokémon Stadium 5.46 [6]
2000 N64 Pokémon Stadium 2 2.54 [6]
2006 Wii Pokémon Battle Revolution 1.95 [6]
2003 Pokémon Colosseum series 3.78
2003 GC Pokémon Colosseum 2.41 [6]
2005 GC Pokémon XD: Gale of Darkness 1.37 [6]
2005 Pokémon Mystery Dungeon series 14.76
2005 GBA Pokémon Mystery Dungeon: Red Rescue Team 2.36 [6]
2005 DS Pokémon Mystery Dungeon: Blue Rescue Team 3.49 [6]
2007 DS Pokémon Mystery Dungeon: Explorers of Time
Pokémon Mystery Dungeon: Explorers of Darkness
4.88 [6]
2009 DS Pokémon Mystery Dungeon: Explorers of Sky 1.49 [6]
2013 3DS Pokémon Mystery Dungeon: Gates to Infinity 1.32 [6]
2015 3DS Super Pokémon Mystery Dungeon 1.22 [9]
2006 Pokémon Ranger series 6.81
2006 DS Pokémon Ranger 2.93 [6]
2008 DS Pokémon Ranger: Shadows of Almia 2.35 [6]
2010 DS Pokémon Ranger: Guardian Signs 1.53 [6]
Other games
1998 GB Pokémon Trading Card Game 3.7 [6]
1999 N64 Pokémon Snap 3.63 [6]
2010 Wii PokéPark Wii: Pikachu's Adventure 1.25 [6]
2011 3DS Pokémon Rumble Blast 1.38 [6]
2016 Wii U Pokkén Tournament 1 [10]

Mobile

Year Platform Title Downloads
(millions)
Revenue
(million US$)
Ref
2016 iOS
Android
Pokémon Go 752 1200 [3][11][12][13]

Gross revenue

By 1998, the Pokémon franchise was worth $4 billion in Japan.[14] By 1999, Pokémon was generating revenues of nearly ¥400 billion ($3.28 billion) annually.[15] In Japan, the franchise earned ¥1 trillion ($13 billion) by 2002, including ¥98 billion ($1.23 billion) from Japanese software sales.[16]

Worldwide, the franchise earned ¥2 trillion ($25 billion) by 2001.[17] By 2002, the franchise had earned ¥3 trillion ($38 billion),[18] including $15 billion from merchandise sales worldwide,[19] while the rest were earned from video games, anime, and trading cards. In 2005, a theme park was opened in Nagoya, Japan.[20] By 2013, the Pokemon franchise had earned ¥4 trillion ($50 billion) in revenue.[21]

As of March 2017, the Pokémon franchise has grossed ¥6 trillion ($60 billion) in revenue. ¥78.87 billion ($988 million) was grossed from Pokémon films, which were seen by 74.33 million moviegoers, while the rest of the earnings were from the video games, trading card game, anime TV show, and licensed products.[4] This makes Pokémon the highest-grossing entertainment media franchise of all time, ahead of Star Wars ($42 billion), Harry Potter ($25 billion), James Bond ($6 billion), and The Lord of the Rings ($6 billion).[22]

Generations

First generation

The first generation of Pokemon consists of the worldwide Editions Pokemon Red, Blue and Yellow and Pokemon Green which was only sold in Japan. They sold 47.52 million units on the Game Boy and Virtual Console.

FireRed and LeafGreen are first generation remakes. They sold 12 million units on the Game Boy Advance.

Second generation

The second generation consists of Pokemon Gold, Silver and Crystal. They sold 29.49 million units on the Game Boy Color.

HeartGold and SoulSilver are second generation remakes. They sold 12.72 million units on the Nintendo DS.

Third generation

The third generation consists of Pokemon Ruby, Sapphire, and Emerald. They sold 22.54 million units on the Game Boy Advance.

Omega Ruby & Alpha Sapphire, a remake of the third generation for the Nintendo 3DS, was successful. Pre-orders were ahead of X & Y and launch sales have been good. In America, the game has sold 2.6 million with versions combined as of the end of December and 2.9 million by the end of February. It sold 476,000 in France by the end of December 2014.[23]. In Japan, it sold 2.5 million by the end of 2014. They exceeded 10 million by September 2015. In May 2016, the game exceeded 3 million in Europe. They sold 13.68 million units in total.

Fourth generation

The fourth generation consists of Pokemon Diamond, Pearl and Platinum, with 25.24 million sold units.

Fifth generation

The fifth generation consists of two versions of each Pokemon Black and White, with 24.14 million sold units.

Sixth generation

The sixth generation consists of Pokemon X and Y, with 16.06 million sold units. In Japan, it has sold about 4.5 million.

Pokemon Go is based off this generation and has broken most records in relation to mobile charts, including being #1 in top grossing in the most countries as well as the fastest to hit $600 million in revenue.[24]

Seventh generation

The seventh generation consists of Pokemon Sun and Moon. Due to the preceding hype built by a Superbowl Commercial, re-releases of the original games on digital storefronts, and Pokemon Go, it surpassed Omega Ruby and Alpha Sapphire as Nintendo's most preordered game. In November 2016, the games have sold 3.7 million in the Americas and 1.5 million in Europe, becoming Nintendo's fastest seller titles ever. If Japanese numbers, the games sold about 7.5 million copies in 2 weeks. In the United States, by December 2016, the game had sold 4.5 million copies, making it the fastest Nintendo game to reach 4 million. As of December 31, 2016, the game has shipped 14.69 million copies, already outselling Omega Ruby and Alpha Sapphire.

Demographics

The regional breakdown of Pokemon franchise revenues:[4]

  • Japan: 35%
  • Overseas: 65%

The demographic breakdown of Pokemon Go users:[25]

  • Gender:
    • Female: 63%
    • Male: 37%
  • Age:
    • 13-17: 22%
    • 18-29: 46%
    • 30-50: 25%
    • Over 50: 6%
  • Income:
    • Under $50K: 45.8%
    • $50K to $100K: 19.6%
    • Over $100K: 34.6%
  • Region:
    • Urban: 90%
    • Rural: 10%

Notes

  1. Pokémon:
    • 1996 to May 2016 - Over 280 million[1]
    • Pokémon Sun and Moon (November 2016 to March 2017) - 15.44 million[2]
  2. Average Pokémon Red/Green/Blue price: $40.50
  3. Average Pokémon Yellow price: $31
  4. Average Pokémon FireRed & LeafGreen price: $53.33
  5. Average Pokémon Red/Green/Blue/Yellow (Virtual Console) price: $12.50
  6. Average Pokémon Gold & Silver price: $44
  7. Average Pokémon Gold & Silver price: $33.05
  8. Average Pokémon HeartGold & SoulSilver price: $60
  9. Average Pokémon Ruby & Sapphire price: $42.50
  10. Average Pokémon Emerald price: $40.50
  11. Average Pokémon Omega Ruby & Alpha Sapphire price: $51
  12. Average Pokémon Diamond & Pearl price: $43.10
  13. Average Pokémon Platinum price: $49
  14. Average Pokémon Black & White price: $48.50
  15. Average Pokémon Black 2 & White 2 price: $51
  16. Average Pokémon X & Y price: $59
  17. Average Pokémon Sun & Moon price: $53.50


References

  1. https://web.archive.org/web/20160721223226/www.pokemon.co.jp/corporate/en/data/
  2. 2.0 2.1 2.2 2.3 http://www.nintendo.co.jp/ir/en/sales/software/3ds.html
  3. 3.0 3.1 https://venturebeat.com/2017/06/30/pokemon-go-passes-1-2-billion-in-revenue-and-752-million-downloads/
  4. 4.0 4.1 4.2 Pokémon in Figures (March 2017).
  5. https://www.konami-digital-entertainment.co.jp/en/news/topics/2011/0614/
  6. 6.00 6.01 6.02 6.03 6.04 6.05 6.06 6.07 6.08 6.09 6.10 6.11 6.12 6.13 6.14 6.15 6.16 6.17 6.18 6.19 6.20 6.21 6.22 6.23 6.24 6.25 6.26 6.27 Nintendo software and hardware sales data from 1983 to present, December 2014
  7. Financial Results Briefing for Fiscal Year Ended March 2016. Nintendo (April 28, 2016). Retrieved on May 1, 2016.
  8. 8.0 8.1 8.2 IR Information : Sales Data - Top Selling Software Sales Units - Nintendo DS Software
  9. https://www.nintendo.co.jp/ir/pdf/2016/160427_4e.pdf
  10. http://www.siliconera.com/2016/08/18/pokkn-tournament-surpasses-one-million-worldwide-shipments
  11. http://www.kotaku.com.au/2016/11/pokemon-go-hits-600-million-downloads/
  12. https://techcrunch.com/2017/02/01/report-pokemon-go-has-now-crossed-1-billion-in-revenue/
  13. http://venturebeat.com/2017/01/17/pokemon-go-generated-revenues-of-950-million-in-2016/
  14. http://cjonline.com/stories/082798/com_pokemon0827.shtml
  15. http://thegia.com/archive/news/n990603a.html
  16. http://academic.csuohio.edu/makelaa/history/courses/his373/The%20Japan%20Times%20Online.htm
  17. http://www.iist.or.jp/wf/magazine/0196/0196_E.html
  18. Japanese Pop Industry (MIT)
  19. http://archive.wired.com/wired/archive/9.09/topten_pr.html
  20. http://archive.li/4d5Jq
  21. "Pokemon X · Y" is released on October 12, 2013, Famitsu
  22. Chew, Jonathan (December 24, 2015). Star Wars Franchise Worth More Than Harry Potter and James Bond, Combined. Fortune. Retrieved on November 29, 2016.
  23. http://www.lefigaro.fr/secteur/high-tech/2015/01/22/01007-20150122ARTFIG00382-nintendo-premier-vendeur-de-jeux-video-en-france.php
  24. http://venturebeat.com/2016/10/20/pokemon-go-is-the-fastest-mobile-game-to-hit-600-million-in-revenues/
  25. https://www.forbes.com/sites/ryanmac/2016/07/26/more-women-than-men-are-playing-pokemon-go-by-a-lot/


Best selling franchises
Best selling franchises · Highest grossing franchises

Mario · Pokemon · Final Fantasy · Street Fighter · Sonic · Dragon Quest · Call of Duty · Grand Theft Auto · Madden NFL · The Legend of Zelda · Gran Turismo · Resident Evil · Halo · Metal Gear Solid · (more)

See also: Best selling games · Best selling games worldwide
Pokemon-mainline-LTDs-100-1-

Famitsu Japan sales through October 2008 (courtesy Chart Get!)

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