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Price cuts

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Price cuts in video game system often result in better sales, but may be an indication of slowing demand or an aging system. It may also mean more efficient manufacturing processes. Most price cuts vary from $20 to $50, though $100 reductions have occurred.

When the PlayStation 2 price dropped in June 2002 to $199, sales skyrocketed to a then-record 690,000 units.[1] A price decrease in mid-October 2007, improved sales for the Playstation 3 from 30K and 40K in week 1 and 2 to 75K and 100K in weeks 3 and 4, respectively.[2] A further drop to $150 doubled sales again.[3] After a price cut in Europe for the Xbox 360, sales more than doubled.[4][5] An Xbox price cut had similar results when it dropped $30 to $150.[6]

Sony price cuts for various regions.[7]

Price cuts for the 7th generationEdit

Todo: make graphs

Xbox 360Edit

Xbox 360 price cuts
Country Date Price (price change) Source
United States 200511November 2005 $299 for Core / $399 for 20GB model
United States 200704April 2007 introduce 120GB Elite model for $479
United States 200708August 2007 $279 on Core (-$20)
$349 on 20GB (-$50)
$449 on 120GB (-$20)
United States 200710October 2007 Replace Xbox 360 Core with Xbox 360 Arcade
United States 200807July 2008 $299 for 20GB model (-$50) (discontinued)
United States 200808August 2008 introduce 60GB model at $349 to replace 20GB model [8]
United States 200809September 2008

$199 for Xbox Arcade (-$80)
$299 for 60GB Premium (-$50)
$399 for 120GB Elite (-$50)

[9]
United States 200908August 2009 $249 for Xbox 360 Pro (-$50) (discontinued)
$299 for 120GB Elite (-$100)
[10]
Japan 200512December 2005 ¥29,000 Core
¥39,795 for 20GB model
Japan 200710October 2007 ¥27,800 yen on Core (-¥1200)
¥34,800 on 20GB (-¥4995)
[11]
Japan 200809September 2008 ¥19,800 on Core (-¥8000)
introduce 60GB model at ¥29,800 to replace 20GB
¥39,800 on 120GB Elite (-¥8000)
[12]

[13]

United Kingdom 200512December 2005 £209.99 Core / £279.99 for 20GB Premium model
United Kingdom 200708August 2007 £179 on Core (-£20)
£249 on 20GB (-£30)
introduce 120GB Elite model at £299
[14]
United Kingdom 200803March 2008 £159 for Arcade model (-£20)
£199 for 20GB (-£50)
£259 for 120GB Elite model (-£40)
[15]
United Kingdom 200808August 2008 discontinue 20GB model
introduce 60GB model at £199
[16]
United Kingdom 200809September 2008 £129 for Arcade model (-£30)
£169 for 60GB model (-£30)
£229 for 120GB Elite model (-£30)
[17]
United Kingdom July 2010 Introduce Xbox 360 slim (250GB) at £199.99/149.99 (for 4GB) [18]

Microsoft has at least one Xbox 360 model that is cheaper than the Wii and the PlayStation 3 in all three major territories.

Miscellaneous price cuts: Australia

PlayStation 3Edit



PlayStation 3 price cuts
Country Date Price (price change) Source
United States 200611November 2006 $499 20GB model (launch price)

$599 60GB model

United States 200704April 2007 Discontinue 20GB model (only 60GB remains)
United States 200707July 2007 $499 on 60GB model (-$100)
United States 200708August 2007 Introduce 80GB model at $599
United States 200710October 2007 Discontinue 60GB model (only 80GB remains)

$499 on 80GB model (-$100)

United States 200711November 2007 introduce 40GB model at $399
United States 200809September 2008 drop 40GB model

$399 on 80GB model (-$100)

[19]
United States 200811November 2008 introduce 160 GB model at $499 [20]
United States 200908August 2009 introduce PS3 Slim 120GB at $299
$299 on 80GB model (-$100)
$399 on 160GB model (-$100)
[21]
Japan 200609September 2006 ¥59,800 20GB (initial price, had price cut before launch) [22]
Japan 200611November 2006 ¥49,980 20GB (launch price)

¥59,980 60GB model

[23]
Japan 200710October 2007 introduce 40GB white model at ¥39,980

¥44,980 for 20GB model (-¥5,000)
¥54,980 for 60GB model (-¥5,000

[24]
Japan 200810October 2008 introduce 80GB model at ¥39,980 [25]
Japan 200908August 2009 introduce PS3 Slim 120GB at ¥29,980 [26]
United Kingdom 200703March 2007 £425 60GB model only (launch price) [27]
United Kingdom 200710October 2007 introduce £299 40GB model

£349 on 60GB model (-£75) (phasing out)

[28]

[29]

United Kingdom 200808August 2008 discontinue 40GB model

introduce 80GB at £299

[30]

United Kingdom

200908August 2009 introduce PS3 Slim at £249/€299
£249/€299 on 80GB model (-£50)
[31]

[32]

United States September and October 2012

introduce PS3 Super Slim
$269 for 250GB model (bundle launch price)
$299 for 500GB model (launch price)

[33]
Japan 201210October 2012

introduce PS3 Super Slim
¥24,980 for 250GB model (launch price)
¥29,980 for 500GB model (launch price)

[34]
Europe September and October 2012

introduce PS3 Super Slim
€229/£184.99 for 12GB flash memory model (launch price)
€299/£249.99 for 500GB model (launch price)

[35]

Wii price cutsEdit

Wii price cuts
Country Date Price Source
United States 200611November 2006 $249 (launch price)
United States 200909September 2009 $199 (-$50) [36]
Japan 200611November 2006 ¥25,000 (launch price)
Japan 200909September 2009 ¥20,000 (-¥5,000) [37]
United Kingdom 200611November 2006 £179 (launch price)
United Kingdom 200903March 2009 £179 (-£0)(trade price increased about £16-20, retail price remained the same)
(Trade price dropped back in October)
[38]

[39][40]

United Kingdom 200910October 2009 £179 bundle with Wii Sports Resort, MotionPlus
Europe: €199 (-€50)
[41]

[42]

United States 2011-05-15 $149 (-$50), bundle including Mario Kart Wii, Wii Wheel, and Wii Remote Plus [43]
United Kingdom 2011-05-20 £120 (-£50), same bundle as US one immediately above [44]

Price cuts for the 6th generationEdit

Interestingly, all 3 consoles in the sixth generation of video games dropped their prices in May 2002. Sony was the first with a $100 price cut for the PlayStation 2, followed by Microsoft's Xbox, and then GameCube to keep its price advantage.[45]

The first PS2 price cut for Japan was on June 29, 2001 (1 year and 2 months after launch) to 35,000 yen from 39,800 and then another when Nintendo's and Microsoft's systems arrived on November 26, 2001 to 29,800 yen ($240).[46] The Xbox dropped its initial price of 34,800 yen to 24,800 yen on May 15, 2002.[47] In the same month, Nintendo dropped the price of its Gamecube to 19,800 from 25,000 yen.[48]

In the United Kingdom, the Xbox price was slashed to 199 pounds five weeks after its release.[49] GameCube dropped its price almost two weeks before its release from 149 pounds to 129 pounds.[50][51]

PlayStation 2 price cutsEdit

PlayStation 2 price cuts
Country Date Price Source
United States 200010October 2000 $299 (launch price)
United States 200205May 2002 $199 (-$100)
United States 200305May 2003 $179 (-$20)
United States 200405May 2004 $149 (-$30)
United States 200604April 2006 $129 (-$20)
United States 200904April 2009 $99 (-$30)
Japan 200003March 2000 ¥?? (launch price)
Japan 200609September 2006 ¥16,000 (-¥2,800) [52]
Europe


United Kingdom

200011November 2000 £299.99 (launch price)

Xbox price cutsEdit

Xbox price cuts
Country Date Price Source
United States 200111November 2001 $299 (launch price)
United States 200205May 2002 $199 (-$100)
United States 200305May 2003 $179 (-$20)
United States 200403March 2004 $149 (-$30)
Japan ? ? ?
Europe
UK
? ? ?

Gamecube price cutsEdit

Gamecube price cuts
Country Date Price Source
United States 200111November 2001 $199 (launch price)
United States 200205May 2002 $149 (-$50)
United States 200309September 2003 $99 (-$50) [53]
Japan ? ? ?
Europe
UK
? ? ?

Dreamcast price cutsEdit

Dreamcast price cuts
Country Date Price Source
United States September 9, 1999 $199 [59]
United States August 31, 2000 $150 [60]
United States December, 2001 $50 [61]
Japan ? ? ?
Europe
UK
? ? ?

Price cuts for the 5th generationEdit

PlayStation 1 price cutsEdit

PlayStation 1 price cuts
Country Date Price Source
United States 199509September 1995 $299 (launch price)
United States 199605May 1996 $199 (-$100)
United States 199703March 1997 $149 (-$50)
United States 199808August 1998 $129 (-$20) [8]
United States 199908August 1999 $99 (-$30) [9]
United States 200205May 2002 $49 (-$50) [10]
Japan ? ? ?
Europe
UK
? ? ?

Nintendo 64 price cutsEdit

Nintendo 64 price cuts
Country Date Price Source
United States September 1996 $199 (launch price)
United States March 1997 $149 (-$50)
United States August 1998 $129 (-$20)
United States August 1999 $99 (-$30)
UK March 1997 £250 (launch price) [11]
UK May 1997 £150 (-100£) [12]
Japan June 1996 ¥25,000 (launch price) [13]
Europe ? ? ?

Note, in mid-early '98 the price situation is a bit fuzzy. During this time the PS1 Dual Shock system was released at $129, so the old models were marked down to $109. At this time Nintendo had a "limited time" $20 rebate on their $149 N64. Soon, though, the Dual Shock system was put to $129, and the non-Dual Shock systems had ceased production. Nintendo made $129 their standard price too.[14][15]

Sega Saturn price cutsEdit

Sega Saturn price cuts
Country Date Price Source
United States May 11, 1995

$399 (launch price) console only


$449 bundled with Virtua Fighter and a FMV only disk of twenty Saturn games 

[69]
United States May 17, 1996 $199 [70]

See alsoEdit

ReferencesEdit

ReferencesEdit

Video game industry
Sales trends · Holidays · Price cuts · Launch price · Market research · Fiscal reports · Video game costs · Video game delays · Leaks
Dev kit · Attach rate · Gaming conventions · Recession · Rumors · Sales bumps · Casual and hardcore games · Game piracy · Grey market · Controversies · Developer disputes · Video game research · Game development
NPD sales figures · Costs (Most expensive games) · Best-selling games


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