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Xbox
Released:
Announced
Generation: Sixth generation
Price: $299 at launch (US)
Units shipped:
Best-selling games: Halo

The Xbox is a sixth generation video game console produced by Microsoft Corporation. It was Microsoft's first foray into the gaming console market, and competed directly with Sony's PlayStation 2 and the Nintendo GameCube. It was released on November 15, 2001 in North America, February 22, 2002 in Japan, and March 14, 2002 in Europe and Australia. It is the predecessor to Microsoft's Xbox 360 console.

Production costsEdit

According to iSupply, initial production costs for the Xbox was $323 for the package.[1] It was estimated that Microsoft lost between $100 and $125 per console sold. It budgeted $500 million to market the new console.The business of culture p.84

Xbox launchEdit

Microsoft sold 550,000 units of hardware in its first week of release in 2001.[2]

Xbox sales figuresEdit

Microsoft's Xbox division was only profitable in one financial quarter, the quarter in which Halo 2 was released.[3]

Every six months, Microsoft releases Xbox hardware sales/shipment numbers for each region. (source)

Xbox sales figures (based on official financial reports)[1]
Date Half-year sales Total sales Source
Jul-Dec 2001 1.5 million 1.5 [4]
Jan-Jun 2002 2.4 million 3.9
Jul-Dec 2002 4.1 million 8.0
Jan-Jun 2003 1.4 million 9.4
Jul-Dec 2003 4.3 million 13.7
Jan-Jun 2004 1.8 million 15.5
Jul-Dec 2004 4.4 million 19.9
Jan-Jun 2005 2.0 million 21.9
Jul-Dec 2005 2.1 million 24.0
Cumulative sales figures from around the world (shipped only)[2]
  • North America
    • Dec 2001 - 1.5 million
    • Dec 2002 - 5.4 million
    • Jun 2003 - 6.2 million
    • Dec 2003 - 8.6 million
    • Jun 2004 - 10.1 million
    • Dec 2004 - 13.2 million
    • Jun 2005 - 14.6 million
    • Dec 2005 - 16 million
  • Europe
    • Dec 2002 - 1.8 million
    • Jun 2003 - 2.2 million
    • Dec 2003 - 3.7 million
    • Jun 2004 - 3.9 million
    • Dec 2004 - 5.0 million
    • Jun 2005 - 5.5 million
    • Dec 2005 - 6 million
  • Japan / Asia Pacific (including Australia)
    • Dec 2002 - 850,000
    • Jun 2003 - 1 million
    • Dec 2003 - 1.4 million
    • Jun 2004 - 1.5 million
    • Dec 2004 - 1.7 million
    • Jun 2005 - 1.8 million
    • Dec 2005 - 2 million

--

  • United States
    • 13 months - 3.57m [5]
    • January 2003: 4.6 million [6]
    • 36 months - 10 million [7]
  • United Kingdom
    • Launch: 52,000 [8]

ReferencesEdit

External linksEdit

Sixth generation of video games
PlayStation 2 · GameCube · Xbox · Dreamcast · Game Boy Advance

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