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Xbox 360
Released: U.S. - November 22, 2005

Japan - December 10, 2005
Europe - December 2, 2005
Australia - March 23, 2006

Announced May 12, 2005 (E3 2005)
Generation: Seventh generation
Price: Xbox 360 price
Units shipped: 80 million (as of October 17th, 2013) [2]
Best-selling games: Kinect Adventures - 20 million [3]

Call of Duty: Modern Warfare 3 - 14 million

Xbox 360 (codenamed Xenon[1]) is Microsoft's successor to the original Xbox and competes in the Seventh generation of video games. It competes directly with the PlayStation 3 and the Nintendo Wii. It will be succeeded by the Xbox One.

The Xbox 360 was released on November 22, 2005, in the United States and Canada; December 2, 2005, in Europe and December 10, 2005, in Japan.

Xbox 360 production costs

According to iSupply, initial production costs for the premium Xbox 360 with a 120GB hard drive was $500 for the console plus another $55 for other accessories included in the package, such as controllers, power supplies and cables. While Xbox 360 with a 60GB was $300[2]

Xbox 360 sales figures

Region Units sold

Worldwide

40.3 Million (May 13, 2010)

United States

13,857,400 (January 2009)

Japan

1,007,580 (April 2009)

Europe

over 7 million (November 2008)


360 devkit

Xbox 360 devkit, rumored to cost $10,000 to $14,000.

The Xbox 360 began production only 69 days before launch. As a result, Microsoft was not able to supply enough systems to meet initial consumer demand in Europe or North America. Many potential customers were not able to purchase a console at launch. Forty thousand units appeared on eBay during the initial week of release; this was 10% of the total supply. By year's end, Microsoft had shipped 1.4 million units, including 900,000 in North America, 500,000 in Europe, and 100,000 in Japan.

At E3 in May 2006, Bill Gates announced that Microsoft would have a head start of 10 million units by the time Sony and Nintendo entered the market. Microsoft later specified that goal and estimated shipments of 10 million units by the end of 2006.

Cumulative sales from the system's launch until June 30, 2007 were predicted to reach 12 million units, down from 13 to 15 million units estimated earlier. Being released one year ahead of its competitors, the Xbox 360 was the market leader throughout the first half of 2007. However on September 12, 2007, it was reported by the Financial Times that the Xbox 360 had been surpassed by the Wii in terms of worldwide console sales. On October 4, 2007, soon after the launch of Halo 3, Microsoft stated that Xbox 360 sales had more than doubled compared to the previous average. Based on figures from October 19, 2007, the Xbox 360 outsold the Wii for the month of September in North America, helped in part by the spike in sales seen after the launch of Halo 3, which sold 3.3 million copies in the U.S. in a 12-day period. The Xbox had sales of 528,000 units for September, while the Wii had sales of 501,000 units.

However, despite these sales figures, Microsoft's gaming division is losing money. Through 2005, the Xbox gaming division had lost over $4 billion. However, Microsoft expects the console will start making money in 2008. The losses are due to the market strategy of selling consoles below cost in order to obtain market saturation and gain profits on software and peripherals that have a much higher profit margin. Also notable is that Microsoft has taken a charge of $1 billion dollars on its June 2007 Income Statement to account for the cost of replacing bricked Xbox 360s.

As of January 1, 2008, the Xbox 360 has sold 9.15 million units in the United States according to the NPD Group and 548,308 in Japan according to Enterbrain. In Europe, the Xbox 360 sold 2 million units in 2006 and 1.9 million in 2007 according to estimates by Electronic Arts.

On February 13, 2008, Microsoft announced that the Xbox 360 suffered shortages in the US in January 2008, possibly continuing into February. Prior to the release of the NPD Group's video game statistics for January 2008, the Xbox 360 has been in second place behind the Wii in US sales in most months since the Wii and PS3 were released, according to data by the NPD Group.

Xbox 360 sales figures (based on official financial reports
Date Quarterly sales Total sales (cumulative) Source
Quarter 2 (ending December 31, 2005) 1.5M 1.5M [4]
Quarter 3 (ending March 31, 2006) 1.7 million 3.2 [5]
Quarter 4 (ending June 30, 2006) 1.8 million 5.0 [6]
2006 fiscal year sales 5.0 million (only three quarters) 5.0 million
Quarter 1 (ending September 30, 2006) 0.9 5.9 (3.6m NA, 1.7m EUR and ~700k in Others) [7]
Quarter 2 (ending Dec 31, 2006) 1.2 million 7.6 [8]
Quarter 3 (ending Mar 31, 2007) 0.5 million 8.3 [9]
Quarter 4 (ending Jun 30, 2007) 0.7 million 8.3 [10]
2007 fiscal year sales 3.3 million 8.3 million
Quarter 1 (ending Sep 30, 2007) 1.0 9.3 [11]
Quarter 2 (ending Dec 31, 2007) 1.6 10.9 [12]
Quarter 3 (ending Mar 31, 2008) 0.7 11.6 [13]
Quarter 4 (ending Jun 30, 2008) 0.9 12.5 [14]
2008 fiscal year sales 4.3 million 12.5 million
Quarter 1 (ending September 30, 2008) 1.0 13.5 [15]
Quarter 2 (ending December 31, 2008) 1.3 14.8 [16]
Quarter 3 (ending March 31, 2009) 1.4 16.2 [17]
Quarter 4 (ending Jun 30, 2009) 1.1 17.3 [18]
2009 fiscal year sales 4.8m 17.3m

Microsoft's Entertainment and Devices Division forecasts x million (how many?) Xbox 360 units in the next fiscal year.

Xbox 360 success and failures

Positives
  • Great software sales and attach rate
  • outstanding third party support
  • first to market
  • great success in the U.S.
  • impressive graphics
  • online system (Xbox Live) is A-class
  • Xbox Live Arcade
  • ease of development [19]
Negatives
  • Failed to gain popularity in Japan (less than 600K as of June 2008)
  • red ring of death
  • negative net profits
  • confusion due to different SKUs
  • lukewarm launch and first year
  • supply problems for most of first year in the US

Xbox 360 games

See also: Best selling games (seventh generation)
Best selling games of the seventh generation
Worldwide
Halo 3 8.1 million (Jan 2008)[3]
United States
Halo 3 4.82 million (Dec 2007)[4]
Japan
Blue Dragon (360) 203,000 (Dec 2008)[5]
United Kingdom (as of December 2008)
Halo 3, Grand Theft Auto IV over 1 million[6]

3Xbox 360 games that have sold or shipped at least one million copies. (not complete)

  1. Halo 3 (8.1 million) (January 2008)[7]
  2. Gears of War (4.7 million, may include PC version) (January 2009)[8]
  3. Grand Theft Auto IV (4.074 million approximately: 2.7 million in US, 750,000 in UK, 34,000 in Japan)[9]
  4. Call of Duty 4: Modern Warfare (3.772 million approximately: 3.04 million in US, 78,000 in Canada, 53,501 in Japan) (January 2008)[10]
  5. Call of Duty: World at War (3.35 million) (January 2009)[11]
  6. Gears of War 2 (4 million) (January 2009)[8]
  7. Forza Motorsport 2 (2.274 million approximately: 2.23 million in US, 31,255 in Japan, 12,600 in Canada)(January 2008)[12]
  8. Marvel: Ultimate Alliance (2.08 million in US) (December 2008)[13]
  9. Guitar Hero II (2 million in North America and Western Europe) (April 2008)[14]
  10. Saints Row (2 million) (June 2008)[15]
  11. Assassin's Creed (1.985 million approximately: 1.87 million in US, 60,000 in Canada, 55,041 in Japan)
  12. Madden NFL 09 (1.87 million in US) (January 2009)[16]
  13. Madden NFL 07 (1.72 million in US) (December 2008)[13]
  14. Mass Effect (1.6 million) (January 2008)[17]
  15. The Elder Scrolls IV: Oblivion (1.562 million approximately: 1.49 million in US, 72,274 in Japan)
  16. Madden NFL 08 (1.51 million in US) (December 2008)[13]
  17. Crackdown (1.5 million) (September 2007)[18]
  18. Fable II (2.6 million) (March 2009)[19]
  19. Perfect Dark Zero (1.5 million) (October 2007)[20]
  20. Lost Planet: Extreme Condition (1.5 million) (September 2008)[21]
  21. Call of Duty 2 (1.4 million) (July 2007)[22]
  22. Dead Rising (1.4 million) (September 2008)[23]
  23. Guitar Hero III: Legends of Rock (1.352 million approximately: 1.32 million in US, 32,000 in Canada)
  24. Tom Clancy's Rainbow Six: Vegas (1.291 million approximately: 1.27 million in US, 18,592 and 2,731 Platinum Collection version in Japan)
  25. Call of Duty 3 (1.234 million approximately: 1.22 million in US, 14,194 in Japan)
  26. Tom Clancy's Ghost Recon Advanced Warfighter (1.211 million approximately: 1.2 million in US, 8,903 and 1,622 Platinum Collection version in Japan)
  27. Fight Night Round 3 (1.15 million in US) (December 2008)[13]
  28. Left 4 Dead (1 million) (January 2009)[24]
  29. Dead or Alive 4 (1 million) (November 2006)[25]
  30. Geometry Wars (1 million)
  31. Ninja Gaiden II (1 million) (August 2008)[26]
  32. The Orange Box (at least 1 million) (February 2008)[27]
  33. Tom Clancy's Ghost Recon Advanced Warfighter 2 (1 million) (April 2007)[28]
  34. Uno (1 million)
  35. Viva Piñata (1 million) (November 2008)[29]
  36. Halo Wars (1 million (March 2009)[30]

Total Xbox Live Arcade games downloaded (including free demos) as of March 6, 2007: 25 million.

United States only

  • Banjo: Nuts & Bolts - 154k (January 2009)[31]
  • Blue Dragon - 189k
  • Halo 3 - 4.66m (regular), 633k (CE), 479k (LE)
  • Infinite Undiscovery - 110k
  • Lost Odyssey - 348k
  • Ninja Gaiden II - 517k
  • Saints Row 1 - 1.02m
  • Tales of Vesperia - 107k
  • The Last Remnant 118k
  • Viva Pinata 2 - 80k
  • Assassin’s Creed - 2.3m (360),
  • Bioshock - 998k (360),
  • Burnout Paradise - 371k (360
  • Dead Space - 337k (360),
  • Fallout 3 - 1.14m (360),
  • Guitar Hero 3 - 2.37M (360
  • Fight Night 3 - 1.19M (360)
  • Guitar Hero: World Tour - 924k (360)
  • Mortal Kombat vs DC - 592k (360
  • Mirror’s Edge - 207k (360
  • Prince of Persia - 282k (360
  • Rock Band 1 - 1.65M (360
  • Rock Band 2 - 1.02M (360
  • Saints Row 2 - 480k (360
  • Skate - 606k (360
  • Star Wars Force Unleashed - 823k (360

Best selling Xbox 360 games in Japan through January 2009 (source)

  1. Blue Dragon 203,740
  2. Tales of Vesperia 161,070
  3. The Last Remnant 134,611
  4. Infinite Undiscovery 112,444
  5. Lost Odyssey 109,517
  6. Dead or Alive 4 108,618
  7. Viva Pinata (Platinum) 101,552
  8. Forza 2 (Platinum) 100,591
  9. Ace Combat 6 95,002
  10. Halo 3 83,696

Sales figures tidbits

  • Worldwide:
    • February 2008: 18 million [20]
    • November 2008: 25 million [21]
    • April 2009: 30 million [22]
  • United States
    • September 2006 (NA): 3.6 million[23]
    • April 2007: 5.4 million (shipped) [24]
    • June 2007: 6.8 million (shipped)
  • Europe:
    • June 2006: 1.3 million [25]
    • September 2006: 1.7 million (shipped) [26]
    • December 2006: 3.1 million (shipped)[27]
    • June 2007: 3.3 million (shipped)[28]
    • May 2008: a little under 5 million [29]
    • June 2008: 5 million [30]
    • September 2008: 6 million [31]
    • November 2008: 7 million [32]
    • January 2009: 8 million [33] (including Middle East and Africa)
  • France:
    • December 2007: 500,000 units [34]
    • June 2008: 700K units sold. [35]
    • January 2009: 1.1 million units [36]
  • Australia and New Zealand:
    • March 2006 (launch): 30,241 units [37]
    • October 2006: 100,000 units sold [38]
    • February 2007: 145,000 units [39]
    • 68 weeks: 200,000 [40]
    • January 2008: 306,000 units sold [41]
    • July 2008: 410,000 units sold [42]
    • January 2009: 537,000 units sold [43]
  • United Kingdom:
    • December 2005 (launch): 50-70,000 units [44][45]
    • 60 weeks since launch: 1 million [46]
    • June 2008: 1,193,008 [47]
    • September 2007 : 1.3 million [48]
    • January 2008: 1.8 million [49]
    • September 2008: 2.3 million [50]
    • January 2009: 3.2 million [51]
  • Italy
    • August 2007: 216.500 units sold (GfK)
    • January 2008: 331.000 units sold
    • June 2008: 394.500 units sold
  • Germany
    • April 2007: 262,000 [52]
    • August 2007: 281,000 [53]
  • Canada
    • December 2007: 716,000 [54]
    • August 2008: 870,000 [55]

See also

Charts

See also: :Category:Charts

References

  1. http://www.engadget.com/2004/06/05/the-xbox-xenon/
  2. http://www.xbitlabs.com/news/multimedia/display/20061120132150.html
  3. http://www.gamespot.com/news/6184291.html
  4. http://www.gamasutra.com/php-bin/news_index.php?story=17006
  5. http://www.neogaf.com/forum/showthread.php?t=346658&page=4
  6. http://www.elspa.com/?i=3945
  7. http://www.gamespot.com/news/6184291.html
  8. 8.0 8.1 http://www.gamedaily.com/articles/news/gears-of-war-2-eclipses-4-million-sold
  9. http://kotaku.com/5078486/grand-theft-auto-iv-1-with-a-bullet-in-japan
  10. http://www.gamasutra.com/php-bin/news_index.php?story=17006
  11. http://www.gamedaily.com/articles/news/npd-nintendo-drives-08-industry-sales-past-21-billion-/
  12. http://www.the-magicbox.com/Chart-USPlatinum.shtml
  13. 13.0 13.1 13.2 13.3 http://www.the-magicbox.com/Chart-USPlatinum.shtml
  14. http://www.next-gen.biz/index.php?option=com_content&task=view&id=9639&Itemid=2&limit=1&limitstart=7
  15. http://www.next-gen.biz/index.php?option=com_content&task=view&id=10997&Itemid=2
  16. http://www.gamedaily.com/articles/news/npd-nintendo-drives-08-industry-sales-past-21-billion-/
  17. http://www.gamespot.com/news/6184291.html
  18. http://www.developmag.com/news/28421/Realtime-Worlds-chats-about-Crackdown-creation-challenges
  19. http://www.edge-online.com/news/fable-ii-sells-26m
  20. http://www.gamasutra.com/view/feature/1953/a_rare_opportunity_on_piatas_.php?page=5
  21. http://ir.capcom.co.jp/english/data/million.html
  22. http://www.usatoday.com/tech/gaming/2006-07-10-world-war-II_x.htm
  23. http://ir.capcom.co.jp/english/data/million.html
  24. http://www.videogamer.com/news/16-01-2009-10398.html
  25. http://www.kotaku.com/gaming/itagaki/doa-4-sells-a-lot-itagaki-still-fucked-213118.php
  26. http://www.gamespot.com/news/6196971.html
  27. http://www.tomsgames.com/us/2008/02/21/gdc_will_steam_add_movies_music/
  28. http://www.next-gen.biz/index.php?option=com_content&task=view&id=5371&Itemid=2
  29. http://www.gamesindustry.biz/articles/rare-our-future-products-will-surprise-people
  30. http://gamerscoreblog.com/press/archive/2009/03/19/562939.aspx
  31. http://www.neogaf.com/forum/showpost.php?p=15194802&postcount=1867

External links

News articles
Smallwikipedialogo.png This page uses content from Wikipedia. The original article was at Xbox 360. The list of authors can be seen in the page history. As with Video Game Sales Wiki, the text of Wikipedia is available under the GNU Free Documentation License.

Seventh generation of video games
Wii · Nintendo DS · Xbox 360 · PlayStation 3 · PlayStation Portable

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